About us

          From the moment you walk through our doors, you'll realize how much we enjoy sharing this very special time in your life. Our goal is to help you find your dream dress and so much more! Our caring consultants go to great lengths to help you find that perfect gown. It is important to us that your wedding is exactly how you have always pictured it.

            We carry a wide variety of wedding dresses, bridesmaid dresses, flower girl dresses, mother-of-the-wedding dresses, tuxedos, bridal headpieces, wedding accessories, prom, christening gowns and so much more, making us your 1-stop wedding shop.  We have many gift ideas also, ranging from baby to anniversary.  Let us help you with all your special occasions.


            Rental Items are available too!  We carry linens, chairs and high top tables for all of your needs.



Our contact information -



2219 US Highway 23 South

Alpena, MI 49707







Dress Appointments -


Tux/Suit Appointments -

ARE REQUIRED (Will take about 10 Mins)

As of 2/18/19 we will no longer be altering dresses not purchased from us.  

Store Hours: 

Monday -Friday - 10-4

Saturday - 10-2

Christmas Hours

Christmas Eve, December 24th - Closed

Christmas, December 25th - Closed

Saturday, December 26th - Closed

New Years Eve


New Years Day 


Saturday January 2


Regular Hours resume January 4th





Cathy &  Sarah


FREE SHIPPING on every order +$50

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   © 2015