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About us

          From the moment you walk through our doors, you'll realize how much we enjoy sharing this very special time in your life. Our goal is to help you find your dream dress and so much more! Our caring consultants go to great lengths to help you find that perfect gown. It is important to us that your wedding is exactly how you have always pictured it.

            We carry a wide variety of wedding dresses, bridesmaid dresses, flower girl dresses, mother-of-the-wedding dresses, tuxedos, bridal headpieces, wedding accessories, prom, christening gowns and so much more, making us your 1-stop wedding shop.  We have many gift ideas also, ranging from baby to anniversary.  Let us help you with all your special occasions.


            Rental Items are available too!  We carry linens, chairs and high top tables for all of your needs.



Our contact information -



2219 US Highway 23 South

Alpena, MI 49707






Dress Appointments -


Tux/Suit Appointments -

ARE SUGGESTED (Will take about 10 Mins)

We no longer alter dresses not purchased from us.  

Fall/Winter Store Hours: 

Monday -Thursday - 10-5

Friday - 10-4

Saturday - 10-1

Christmas & New Years Hours

Saturday, Dec 23rd - Closed

Christmas Day - Closed

Tuesday, December 26th - Closed 

New Years Day - Closed


Cathy &  Sarah

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